TCiSM TIRE CENTERS

T3 MARKETING PROGRAM

Click below by category to learn more about what each element has to offer.

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TCi™ TIRE CENTERS T3 MARKETING PROGRAM

Win Together with the TCi™ Tire Centers T3™ Marketing Program! T3 is a Business-to-Business (B2B) solution that strives to give our valued dealers the tools they need to succeed in the industry. Our goal is to help our dealers WIN in the marketplace and sustain our mutual success.

T3 Program
Fitment Guide

The T3 Program Fitment Guide is an all inclusive detailed look at what levels of the program are eligible for the programs offered. You can quickly see what level would best fit you and your business.

View T3 Program Fitment Guide

View T3 Program Flyer

TCi™ Tire Centers, LLC (TCi) is one of America's premier tire distributors operating a network of 86 distribution centers and staffing over 2,500 employees across the United States. TCi is dedicated to delivering as high quality of tire lines that our customers and consumers trust for their vehicles. To complement the tire product offerings and delivery service, TCi provides added-value sales and marketing programs designed to help customers grow their business.

Headquartered in Duncan, S.C, TCi is a wholly owned subsidiary of Michelin North America, Inc.

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Ad
Services

A favorite component of T3 is now stronger than ever, delivering advertising services customized to your needs with quick turn-around. It’s like having an in-house advertising agency. T3 offers ad creation for print, radio, outdoor and online media. Your TCi Dealer Development Sales Manager (DDSM) will help you build a customized marketing plan to drive qualified traffic and build sales.

Your T3 Ad Services Includes the Following:*

  • Local Marketing Support
  • Ad Creation Services

*Options depend on your T3 level.

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Internet
Solutions

Do you want to leverage the power of Facebook, Twitter and other popular social media sites? Take control of your online presence with tools and support from T3. We have partnered with an innovative internet services company, Net Driven® to help you build your website, and do much, much more.

Today, more than 50 percent of consumers research automotive services and tires online before buying1. It’s essential that you be front and center when your customers are deciding where to shop. Our suite of internet brand-building tools help you know what your customers are saying about you (reputation management) and help you speak to them with information that will have them coming back again and again.

T3 Offers the Following Services:

  • Custom Website Design with a Mobile Skin
  • Internet Marketing (SEO & SEM)
  • Tire Advantage Calculator
  • Social Media Management2
  • Website Tools & Analytics2
  • Reputation Management2

1 Research by Michelin Intelligence.
2 Net Driven® invoices T3 members via exclusive T3 package rates.

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Dealer Development
Sales Manager (DDSM)

Your TCi Dealer Development Sales Manager (DDSM) is your business consultant for marketing, advertising and other business building strategies. Committed to building your success, your can depend on your DDSM to provide advice, help create marketing strategies, maximize your co-op dollars and leverage the full power of all that T3 offers.*

Contact your local DDSM directly or call 877-564-5562

*Options depend on your T3 level.

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Email
Marketing

Boost customer communication with email marketing. Email marketing keeps customers and prospects coming back - using attractive, professional-looking email communications helps build strong customer relationships, increase website traffic and reduce marketing costs over time. Email marketing simply makes it easy to spread the word about your business!

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Direct Mail
Marketing

Target existing customer or customers that are new to your market with direct mail marketing from Moving Targets®. Moving Targets provides turn-key solutions that allow you to personalize your direct mail or email marketing campaign to boost awareness and build customer loyalty. Plus, all three marketing services are elegible for up to 100% Michelin co-op reimbursement.

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Nationwide Road
Hazard Warranty

Compete with the large national chains using your own 3-Year Nationwide Road Hazard Warranty from TCi Tire Centers*. No matter how far your customer is from home, they can rely on road hazard tire coverage anywhere in the continental United States. One phone call to a toll-free number puts your customer in touch with reliable tire service no matter where their travels take them. Enhance your consumer’s experience with confidence and your bottom line with this new T3 program benefit.

*Options depend on your T3 level.

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T3 Consumer
Credit Card

Build repeat business and create up-selling opportunities. Our customized T3 consumer credit card offers your customers instant credit with special 6- and 12-month financing. This easy payment plan encourages repeat business, helps to build loyalty and your bottom line.*

*Options depend on your T3 level.

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TPMS Managertm
Powered By TIA

More than 50 percent of the vehicles on the road today come equipped with Tire Pressure Monitoring Systems (TPMS). With the dramatic growth of sensors and vehicle communication systems, it is virtually impossible for an independent dealer to stay current on every combination.

Now, T3 puts that power at your fingertips. TCi has partnered with Tiremetrix to make their new powerful tool available to T3 customers*. TPMS Manager™ powered by TIA delivers instant access to step-by-step instructions (including videos) to trouble-shooting and servicing. There’s even a customized inventory management component that illustrates what to stock for the broadest coverage of vehicles you service. Online visuals help you explain the process to your customers. And, it’s all backed by the Tire Industry Association (TIA).

*Options depend on your T3 level.

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Uniforms

Put your best foot forward with professional uniform service for your entire shop. T3 offers significant discounts from the top companies – Cintas® and UniFirst® – with easy drop-off/pick-up service.

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Online Reputation
Management

Reputation means everything in your business and today it’s harder than ever to protect your good name. With internet forums, rating sites and chat rooms, what your customers say about you is just a click away. T3 has partnered with an innovative internet services company, Net Driven®, to help you create a pro- active online strategy to guard your reputation. Our suite of internet brand-building tools will help you know what your customers are saying about you and help you respond quickly and professionally. Additionally, we help you build your online reputation to make sure the buzz on your business in building traffic and not driving it away.

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Message
On-Hold

Turn silence into sales with Message On-Hold. Another solution from Vital Media, these on-hold programs feature the latest in remote-managed, digital on-hold solutions. Low up-front investment makes Message On-Hold easy and cost-effective for any location. Use Message On-Hold to increase your caller retention and drive revenue.

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Training

Offering the ultimate consumer experience requires a highly-qualified staff. Take advantage of training opportunities offered by T3 to boost your staff’s knowledge, enhance sales techniques and streamline your retail operations. Choose from a range of online and on-site training courses offered by our suppliers and vendor partners or qualify to join us in-person at the Michelin Sales Training Center in Greenville, South Carolina.*

*Options depend on your T3 level.

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Service
Warranty

Stand behind your work with a true nationwide service warranty that rivals the national chains. T3 delivers a program that covers 95% of repairs performed, allows warranty work at any one of 32,000 locations and has NO CHARGEBACK to your shop. Give your customers the peace-of-mind that keeps them coming back again and again.*

*Options depend on your T3 level.

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Market
Price

Constantly wondering what the competition is charging for the tires your customers need? Forget frantic Google searches and juggling multiple websites at one time. T3 puts current advertised tire retail pricing on a single screen in seconds, helping you to price competitively without leaving profits on the table. Log in to our Tire Inventory and Purchasing System (TIPS) and look for the tires you need. View your competitors’ retail price information on the spot.*

*Options depend on your T3 level.

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Telecommunications

Take advantage of features such as Nextel® and Sprint® Direct Connect walkie- talkie phones, the Sprint National 3G and 4G networks, both with extensive GPS capabilities, and Sprint Mobile Broadband Cards for laptop use and simple set up in-store Wi-Fi solutions that can be used in customer waiting areas. Reduce your costs with special T3 discounts.

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Vendor Partner
Programs

T3 offers you discounts and value-added services for almost everything your business needs. From signage to uniforms to training and tire accessories, you can depend on T3 for great pricing from quality vendors.

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Copyright ©2012 Tire Centers, LLC (TCi). All rights reserved. The stylized TCi logo, TCi and Centered on Service
are registered trademarks of Tire Centers, LLC. Other trademarks and registered trademarks are the property
of their respective owners.